Analyzing the US Open Series "It Must Be Love" Videos

It’s that time of year again. Time for the US Open Series to promote their string of hardcourt tournaments with quirky player videos. Let’s take a look at a few of them…

Andy Murray

This video is so Murray. A little bit weird, sort of awkward, yet for some reason it only makes me like him more. Unlike most people (who seem to be immune to his subtle charms) I find Murray very endearing. Best line: “One of them has, like, one of the bones in his toes… dead.”

Rafa Nadal

How can you not love this guy? He’s so cute and smiley. And I can’t help but laugh every time he says the word “gambas.” My favourite part is when at 0:18 they make Rafa stand in front of that pasta image and gesture as if he’s starring on his own cooking show. Best line: “I love pasta…and gambas.”

US Open Tennis Series

The month of July is a little slow in the tennis world. You have two huge tournaments--the French Open and Wimbledon--played so close together, and then once Wimbledon ends it seems to take forever until we get to see a tournament where all the top players will play. Which is why I'm so looking forward to the Rogers Cup (and not just because I live in Toronto).

I think it will be really interesting to see who does well at the Rogers Cup and in Cincinnati this year. In the past I don't think the results of these two big tournaments in Cincinnati and Toronto have mattered all that much on the men's side because regardless of the results beforehand, you could pretty much assume that Federer was going to win the US Open and that Nadal's knees were going to burn out by this point in the year and that he wasn't going to be too much of a threat by the time the US Open came around. However, this year I think there are multiple players who could win the final Grand Slam of the year, and if Nadal's knees are okay then I think he's going to be a big favourite to finally win the title.

And for the first time in a long time I think that Federer needs to do fairly well in either Toronto or Cincinnati if he wants to make it to the final and possibly win the US Open again. I think he needs to win one of these lead-up events to show the other players that he's still one of the best (if not the very best) hardcourt player in the world. He also hasn't won a title of any kind in a while so I'm sure it wouldn't hurt to get another big win before the next Grand Slam.